the unofficial Conversion XL blog

08:21

Sound bites of Rand Fishkin

08:21

Rand Fishkin is kicking of the last day. He is talking about a subject that isn’t touched that much this week: SEO and social. Ran...

Rand Fishkin is kicking of the last day. He is talking about a subject that isn’t touched that much this week: SEO and social.

Rand has an important message: the SEO and social have big influence on your traffic.

Better messages on Facebook delivers you a reputation. Facebook is rewarding you for good posts. When a post is succesfull, there is a very big chance that th next post will be succesfull as well
The top SEO results in Google? They all have a correlation with their adspend; even in SEO….
Watch your side speed
Make your content easy and enjoyable
Create CTA’s at top of the funnel

16:10

Another party night again: watch the last people standing last night

16:10

So you want to have a good night? Look out for these guys and girl. At 03.00 they were still celebrating that they were optimizers.

So you want to have a good night? Look out for these guys and girl. At 03.00 they were still celebrating that they were optimizers.

16:02

Sound bites from Angie Schotmuller: Marketeers are liars

16:02

Angie Schotmuller was talking about social proof. That is a important subject for your website. People don't trust us and marketeers are...

Angie Schotmuller was talking about social proof. That is a important subject for your website. People don't trust us and marketeers are liars, Angie was telling us.

We have a lot of fear and don't trust companies
Marketeers are liars

Consumers don’t trust us
Implementing social proof is 12 times more effective in marketing

Identify what fears them, you have to reduce fear

Angie made a social proof scorecard:

Social proof scorecard: 7 Factors of Social Proof Persuasion Quality

Credible (believable, authentic, trustworthy, authoritative, “ethos”)
Relevant(pertinent, germane, applicable, meaningful, important)
Attractive (emotional trigger, value-added, satisfying, “pathos”)
Visual (pictured, drawn, mapped, graphed, viewable)
Enumerated (quantified, scored, ranked, calculated, “logos”)
Nearby (close, proximate, or near uncertainty/anxiety points)
Specific (distinct, descriptive, named, detailed, precise)

15:27

Sound bites from Ton Wesseling: You are only able to see it, until you get it

15:27

Ton made a great comparison with Johan Cruijff. Cruijff was a master in innovating and improving his performance. Shouldn't every optimi...

Ton made a great comparison with Johan Cruijff. Cruijff was a master in innovating and improving his performance. Shouldn't every optimizer use a little Cruijff-attitude in his job?

You are only able to see it, until you get it

A/ b testing is easy to start, but so difficult to understand

Regret: the money you are losing per year, not using our testcapacity

It is possible to test? Use ROAR to find out:

Risk: you have to take risks, you do not have the data to start testing
Optimization: you have a 1000 conversions a month, start testing
Automation: you now have a lot of conversions, do some automation stuff like push notifications
Rethink: Every good think ends, including your product

With testing more then 3 weeks, there is a big chance you sample will be polluted

Know you % winners bottom line
Learn you false positieven, 10% of your test is a false positive

T-testing is about significance, you can miss a winner because of a false positieve. Bayesian testing then is a better way of finding stuff that works better

Celebrate a loser, you took a risk, how nice of you!

15:12

Sound bites of Claire Vo: doing A/B testing as a pro

15:12

That was a nice wake up this morning. Claire Vo really did a great job. Totally agreed on her keynote. I can only make one conclusion: Clair...

That was a nice wake up this morning. Claire Vo really did a great job. Totally agreed on her keynote. I can only make one conclusion: Claire Vo is doing A/b testing as a pro.