08:21
Rand Fishkin is kicking of the last day. He is talking about a subject that isn’t touched that much this week: SEO and social. Rand has an important message: the SEO and social have big influence on your traffic. Better messages on Facebook delivers you a reputation. Facebook is rewarding you for good posts. When a post is succesfull, there is a very big chance that th next post will be succesfull as well The top SEO results in Google? They all have a correlation with their adspend; even in SEO…. Watch your side speed Make your content...
16:10
Another party night again: watch the last people standing last night
16:10So you want to have a good night? Look out for these guys and girl. At 03.00 they were still celebrating that they were optimizers.
So you want to have a good night? Look out for these guys and girl. At 03.00 they were still celebrating that they were optimizers. ...
16:02
Sound bites from Angie Schotmuller: Marketeers are liars
16:02Angie Schotmuller was talking about social proof. That is a important subject for your website. People don't trust us and marketeers are...
Angie Schotmuller was talking about social proof. That is a important subject for your website. People don't trust us and marketeers are liars, Angie was telling us. We have a lot of fear and don't trust companies Marketeers are liars Consumers don’t trust us Implementing social proof is 12 times more effective in marketing Identify what fears them, you have to reduce fear Angie made a social proof scorecard: Social proof scorecard: 7 Factors of Social Proof Persuasion Quality Credible (believable, authentic, trustworthy, authoritative, “ethos”) Relevant(pertinent, germane, applicable, meaningful, important) Attractive (emotional trigger, value-added, satisfying, “pathos”) Visual (pictured, drawn, mapped,...
15:27
Sound bites from Ton Wesseling: You are only able to see it, until you get it
15:27Ton made a great comparison with Johan Cruijff. Cruijff was a master in innovating and improving his performance. Shouldn't every optimi...
Ton made a great comparison with Johan Cruijff. Cruijff was a master in innovating and improving his performance. Shouldn't every optimizer use a little Cruijff-attitude in his job? You are only able to see it, until you get it A/ b testing is easy to start, but so difficult to understand Regret: the money you are losing per year, not using our testcapacity It is possible to test? Use ROAR to find out: Risk: you have to take risks, you do not have the data to start testing Optimization: you have a 1000 conversions a month, start testing...
15:12
Sound bites of Claire Vo: doing A/B testing as a pro
15:12That was a nice wake up this morning. Claire Vo really did a great job. Totally agreed on her keynote. I can only make one conclusion: Clair...
That was a nice wake up this morning. Claire Vo really did a great job. Totally agreed on her keynote. I can only make one conclusion: Claire Vo is doing A/b testing as a pro. You shouldn’t Track results on indivudual tests It is about Quantity You need discipline: We run X tests a month… usually You need vision: How many test you can run You need to be fast: Capacity and velocity High velocity! Stop evaluating on a test by test basis, you have to understand to big picture You can use the win rate but also...
14:55
Did you notice the popularity of the Peep cap?
14:55Peep Laja, he invented it: the Peep Cap. Nowadays loads of optimization guys are copying Peep. Say hi to the guys with the Peep Cap! A P...
Peep Laja, he invented it: the Peep Cap. Nowadays loads of optimization guys are copying Peep. Say hi to the guys with the Peep Cap! A Peep Cap is consider to do Karaoke or drink another beer The Cap father: Peep Laja Just another Peep Cap A Peep Cap and a Joanna Wiebe shirt ...
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