15:27
Sound bites from Ton Wesseling: You are only able to see it, until you get it
15:27Ton made a great comparison with Johan Cruijff. Cruijff was a master in innovating and improving his performance. Shouldn't every optimi...
Ton made a great comparison with Johan Cruijff. Cruijff was a master in innovating and improving his performance. Shouldn't every optimizer use a little Cruijff-attitude in his job?
- You are only able to see it, until you get it
- A/ b testing is easy to start, but so difficult to understand
- Regret: the money you are losing per year, not using our testcapacity
It is possible to test? Use ROAR to find out:
- Risk: you have to take risks, you do not have the data to start testing
- Optimization: you have a 1000 conversions a month, start testing
- Automation: you now have a lot of conversions, do some automation stuff like push notifications
- Rethink: Every good think ends, including your product
- With testing more then 3 weeks, there is a big chance you sample will be polluted
- Know you % winners bottom line
- Learn you false positieven, 10% of your test is a false positive
- T-testing is about significance, you can miss a winner because of a false positieve. Bayesian testing then is a better way of finding stuff that works better
- Celebrate a loser, you took a risk, how nice of you!
