Persuasion

Sound bites of Talia Wolf

Talia explained a new model which delver you insights so you can onderstaand your competitors better. Personal note: never copy your competitie, but it is allowed to take a good look.

Everything has an emotional reason
Conversion is human behaviour
Responsive design kills conversion
Marketeers have no idea how to deal with mobile
We have to understand the mobile visiteer

Talia 4 step process to onderstand your competitor:

It’s a four step process, which takes 30-60 days:

Emotional Competitor Analysis
Emotional SWOT
Emotional Content Strategy
Testing

Maurice Beerthuyzen

My name is Maurice Beerthuyzen, working at and owning the dutch agency Online Dialogue. In this blog I collect the learnings and the fun of the Conversion XL 2016 event.