Persuasion
Sound bites from Nir Eyal: "Our technology is becoming the cigarrette of the century"
20:39Nir Eyal was talking about habits and internal tragers. How do you recognize them?
Anticipation
The Brain is not stimulating pleasure, it is the stress of desire. Anticipation is more important then the real thing.
Internal tragers
Do you know your customer internal triggers?
Do you know your customer internal triggers?
Manufacture desire
Manufacture desire: For instance taking a long pause, putting in an element of of mysterie
Manufacture desire: For instance taking a long pause, putting in an element of of mysterie
"Our technology is becoming the cigarrette of the century"
We can design healthy habits; habits for good
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