Angie Schotmuller was talking about social proof. That is a important subject for your website. People don't trust us and marketeers are liars, Angie was telling us.

• We have a lot of fear and don't trust companies
• Marketeers are liars

• Consumers don’t trust us
• Implementing social proof is 12 times more effective in marketing

• Social proof scorecard: 7 Factors of Social Proof Persuasion Quality
• Credible (believable, authentic, trustworthy, authoritative, “ethos”)
• Relevant(pertinent, germane, applicable, meaningful, important)
• Attractive (emotional trigger, value-added, satisfying, “pathos”)
• Visual (pictured, drawn, mapped, graphed, viewable)
• Enumerated (quantified, scored, ranked, calculated, “logos”)
• Nearby (close, proximate, or near uncertainty/anxiety points)
• Specific (distinct, descriptive, named, detailed, precise)