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Sound bites from Angie Schotmuller: Marketeers are liars

Angie Schotmuller was talking about social proof. That is a important subject for your website. People don't trust us and marketeers are...

Angie Schotmuller was talking about social proof. That is a important subject for your website. People don't trust us and marketeers are liars, Angie was telling us.



  • We have a lot of fear and don't trust companies
  • Marketeers are liars


  • Consumers don’t trust us
  • Implementing social proof is 12 times more effective in marketing


Identify what fears them, you have to reduce fear

Angie made a social proof scorecard: 
    • Social proof scorecard: 7 Factors of Social Proof Persuasion Quality
      • Credible (believable, authentic, trustworthy, authoritative, “ethos”)
      • Relevant(pertinent, germane, applicable, meaningful, important)
      • Attractive (emotional trigger, value-added, satisfying, “pathos”)
      • Visual (pictured, drawn, mapped, graphed, viewable)
      • Enumerated (quantified, scored, ranked, calculated, “logos”)
      • Nearby (close, proximate, or near uncertainty/anxiety points)
      • Specific (distinct, descriptive, named, detailed, precise)





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