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Sound bites of Claire Vo: doing A/B testing as a pro

That was a nice wake up this morning. Claire Vo really did a great job. Totally agreed on her keynote. I can only make one conclusion: Clair...

That was a nice wake up this morning. Claire Vo really did a great job. Totally agreed on her keynote. I can only make one conclusion: Claire Vo is doing A/b testing as a pro.


  • You shouldn’t Track results on indivudual tests
It is about Quantity

  • You need discipline: We run X tests a month… usually
  • You need vision: How many test you can run
  • You need to be fast: Capacity and velocity


High velocity!

  • Stop evaluating on a test by test basis, you have to understand to big picture

  • You can use the win rate but also the learnrate


  • Expected value is important for measuring your ROI


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