Strategy
Sound bites of Claire Vo: doing A/B testing as a pro
15:12That was a nice wake up this morning. Claire Vo really did a great job. Totally agreed on her keynote. I can only make one conclusion: Claire Vo is doing A/b testing as a pro.
- You shouldn’t Track results on indivudual tests
It is about Quantity
- You need discipline: We run X tests a month… usually
- You need vision: How many test you can run
- You need to be fast: Capacity and velocity
High velocity!
- Stop evaluating on a test by test basis, you have to understand to big picture
- You can use the win rate but also the learnrate
- Expected value is important for measuring your ROI
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