Strategy
Sound bites from Peep Laja's keynote
14:07
Some soundbites from Peep Laja. The most important learnings: the CRO section is still very immature and Conversion XL is releasing a research program.
Immature business
The optimization business is still very immature.
The optimization business is still very immature.
- 20% of people working in CRO is working there for the max of a year
- 26% is never discussing CRO with others
- loads of people use tactics and technics, copying of bloggers, which Peep explained, know nothing, thanx for that Peep.
Process
You do not need tactics and technics, stealing them from
others. You need a process, running a solid optimization program.
"You need to test to solve problems on your website."
You need a team with different skills
And you need a teststrategy:
- Start with the obvious solution
- Then put in the creative ideas
- Ending with innovative testing, going disruptive
Use the benefit of scientific research
At the end of his session Peep released a research programm
from Conversion XL. Peep is so right on this. There are loads of scientific
research which you can use and you should use it to make your hypotheses
stronger. Go scientific, read some
research!
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