Rand Fishkin is kicking of the last day. He is talking about a subject that isn’t touched that much this week: SEO and social.  Ran...

So you want to have a good night? Look out for these guys and girl. At 03.00 they were still celebrating that they were optimizers.

Angie Schotmuller was talking about social proof. That is a important subject for your website. People don't trust us and marketeers are...

Ton made a great comparison with Johan Cruijff. Cruijff was a master in innovating and improving his performance. Shouldn't every optimi...

That was a nice wake up this morning. Claire Vo really did a great job. Totally agreed on her keynote. I can only make one conclusion: Clair...

Peep Laja, he invented it: the Peep Cap. Nowadays loads of optimization guys are copying Peep. Say hi to the guys with the Peep Cap! A P...

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