Persuasion
Sound bites of Talia Wolf
10:14
Talia explained a new model which delver you insights so you can onderstaand your competitors better. Personal note: never copy your competitie, but it is allowed to take a good look.
- Everything has an emotional reason
- Conversion is human behaviour
- Responsive design kills conversion
- Marketeers have no idea how to deal with mobile
- We have to understand the mobile visiteer
Talia 4 step process to onderstand your competitor:
- It’s a four step process, which takes 30-60 days:
- Emotional Competitor Analysis
- Emotional SWOT
- Emotional Content Strategy
- Testing
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