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Sound bites of Talia Wolf

Talia explained a new model which  delver you insights so you can onderstaand your competitors better. Personal note: never copy your compe...

Talia explained a new model which delver you insights so you can onderstaand your competitors better. Personal note: never copy your competitie, but it is allowed to take a good look.


  • Everything has an emotional reason
  • Conversion is human behaviour
  • Responsive design kills conversion
  • Marketeers have no idea how to deal with mobile
  • We have to understand the mobile visiteer


Talia 4 step process to onderstand your competitor:


  • It’s a four step process, which takes 30-60 days:
    • Emotional Competitor Analysis
    • Emotional SWOT
    • Emotional Content Strategy
    • Testing




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